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About Chocolate One year after the birth of Girl Skateboards, the need to get more of their homies in the van for tours and on board with the family, Chocolate skateboards rose to prominence in 1994. Headed by Chico Brenes, Chocolate has always been stacked with your favorite skater’s favorite skaters and one of the most stylish and creative teams around. In recent years, with the arrival of Marc Johnson and Jerry Hsu, as well as the rise of the Trunk Boyz, chocolate’s lineup is stacked with all-terrain destroyers and ledge/flatground technicians, making it a perennial favorite company.
About Black Label Black Label Skateboards is a manufacturer of skateboards, wheels, and similar products. The company was started in 1988 by 80’s pro, artist, current owner, and life long skateboarder John Lucero. In the past 20 some odd years, Black label has represented some of the best skateboarders the likes of John Cardiel, Gino Iannucci, Jason Adams, Matt Hensley, Salman Agah, Wade Speyer, Ragdoll, Duane Peters, Jeff Grosso, Mike Vallely, the list goes on and on. As a brand, Black label hasn’t lost sight of what is real and what it wants to be in skateboarding. “Never be bought, never be sold”